Explore "ME/MYSELF" with Shanghai at Shanghai Fashion Week

"ME MYSELF" is a new series of topics released by mu this season. In modern life, people are increasingly emphasizing the concept of "self". In today's life, there are a lot of unique temperament girls who can always find some interesting, artistic and unconventional ways to enjoy themselves. Starting from their temperament, they express themselves in the “ego” state of urban girls living in the transition between life and art through clothing.

INSPIRATION

The artist Cy Twombly's work has inspired the team's graphic creation. His works are often based on the magic of white and are known for their combination of scribble writing, sketching, and graffiti and oil painting. Its abstract works combine painting and sketching techniques, using repetitive lines, vocabulary, and graffiti to freely reveal the emotional aspects of the artist.

The mu design team set out to create a large number of abstract paintings, combined with multiple expression techniques such as printing, embroidery, dyeing, tie-dyeing and crumpling, creating a free, unrestrained and unconscious picture, and clothes for the 80s. The fusion of styles, trying to come to a contemporary and retro trend of jam, each single product can be simple to wear and can play with the level of taste.

Mu 18 S/S process details

STYLING&CASTING

A show is presented to the audience in a perfect way. The preparatory work is not to be underestimated. Once and again, once and for all, self-denial once and again only filters out a complete series that is finally presented on the show floor. The matching of the stylists and the Casting part of the screening model are also interesting and creative.

In the early Styling process, Stylist arranged and reorganized the single product from his own perspective, and recreated the existing single product to construct a complete set of show floor look.

At the time of the model CASTING, we also hoped to present the fairies most suitable for the mu temperament on the show floor.

Even the uniforms on the show floor have left enough room for everyone to imagine their imagination and draw it out with their own hands.

There are so many preparatory preparations

What kind of tricks will the show design play?

Confidentiality cannot be said

Waiting for you to find out on the 15th

INVITATION

The design team of how to do this mu fashion invitation letter is also racking their brains. In the end, we chose the most natural and handcrafted way. The materials of canvas and hand-painted elements were presented. We found that every invitation is unique.

ABOUT mu

Mu has always been advocating nature and life, but we also hope to explore more in the moment the collision between natural and modern art elements. Those who have always been concerned about mu will also find that the style of mu has been gradually changing, but the constant is still adhering to the consistent tune, find balance in art and life. We hope to share the modern spirit of the brand with each and every woman through the design concept of each season, so as to convey the ideal lifestyle and self-identity of women.

18 Spring and Summer Shanghai Fashion Week

Brand schedule

October 19, 2017 19:00

Shanghai Xintiandi Taiping Lake Park

SHANGHAI FASHIONWEEK

Shirt

A shirt is a must-have clothe for women. It can be worn in the workplace or everyday. Suitable for outer wear or inner wear.

SHAOXING LIDONG TRADING CO.,LTD , https://www.suejiangarments.com